How ShopeePay Connects E-Commerce and In-Store Payments in Singapore

ShopeePay has evolved from an in-app wallet into one of Singapore’s most widely used digital payment options. In 2024, digital wallets accounted for 39% of all e-commerce transaction value and 29% of in-store POS payments, reflecting a major shift in how Singaporeans pay both online and offline.

With over 210,000 merchants supporting SGQR nationwide, ShopeePay has become a familiar and trusted option for local consumers. What began as a payment method for Shopee’s online marketplace now powers quick, secure QR-based and contactless transactions across cafés, retail stores, and service outlets.

For Singapore merchants, ShopeePay represents more than a convenient payment option. It is a strategic connection between e-commerce and in-person retail. By accepting ShopeePay through Debia’s unified POS and payment gateway, businesses can access a ready audience of digital-first consumers while managing all their transactions, settlements, and reports within a single platform.

What ShopeePay Provides to Merchants

ShopeePay functions as a digital wallet that lets users pay via QR code, mobile number, or linked bank account. Its biggest advantage lies in how tightly it is connected to the Shopee ecosystem, which already dominates Southeast Asia’s e-commerce market with an ever-growing number of users, as shown in the company's growing merchandise volume.

For merchants, this brings three key benefits:

• Access to a high-intent, digital-first audience: ShopeePay users are active online shoppers familiar with app-based promotions, cashback programs, and wallet payments. This existing trust and familiarity reduce payment friction and boost conversion rates.

  
  

• Marketing synergy with Shopee’s ecosystem: Merchants who accept ShopeePay can join Shopee’s promotional campaigns, in-app discount programs, and cashback offers that increase visibility and foot traffic.

  
  

• Loyalty-driven repeat spending: The wallet’s built-in rewards system, seasonal vouchers, and referral bonuses encourage customers to make repeat visits, driving higher transaction frequency and basket size.

For merchants operating in Singapore’s retail, F&B, and service sectors, accepting ShopeePay is an efficient way to attract customers who are already active spenders within the Shopee network.

Extract and use the ShopeePay advantage with Debia

Get In Touch

Why ShopeePay Is Growing in Singapore

Singapore’s retail and service landscape is rapidly digitalising. Consumers now expect their wallets to function across both online and offline settings, and ShopeePay fits this expectation seamlessly.

Many Singaporeans already shop on Shopee, store their balance in ShopeePay, and use it for daily purchases in physical stores. This consistent experience strengthens trust. Customers know exactly how the checkout flow works, while merchants enjoy faster payments and fewer abandoned transactions.

ShopeePay’s acceptance through the SGQR framework makes it especially easy for small and medium businesses to adopt. Merchants can enable it without new hardware, complex onboarding, or integration delays. For SMEs, this simplicity translates into reduced operating costs and faster reconciliation cycles.

Through Debia’s MAS-licensed payment platform, ShopeePay settlements are handled in real time and displayed alongside other payment methods such as PayNow, GrabPay, and Visa. This gives merchants a unified, transparent view of their daily cash flow.

How ShopeePay Transactions Work

When a customer scans a merchant’s SGQR code or selects ShopeePay at checkout, the payment is processed instantly through Shopee’s network and the connected payment gateway. The system verifies the transaction, updates the merchant’s balance, and sends confirmation to both parties in seconds.

For merchants using Debia, ShopeePay transactions appear alongside other payment rails such as PayNow, GrabPay, and Visa within one unified dashboard. This integration removes the need for manual reconciliation across multiple providers and ensures all settlements follow a consistent schedule.

Security is a key component of ShopeePay’s design. Each transaction is encrypted and authorised through multiple verification layers, meeting the security standards expected of regulated payment operators in Singapore.

Data and Trends to Watch

ShopeePay’s rise reflects a wider regional trend toward ecosystem-based wallets. Across Southeast Asia, consumers increasingly use digital wallets that integrate shopping, rewards, and payments in one interface.

According to Worldpay’s Global Payments Report 2024, digital wallets are projected to make up over 50% of all online transactions in Southeast Asia by 2027, overtaking credit and debit cards as the primary online payment method. In Singapore specifically, wallet adoption continues to grow across all age groups, and QR payments are now accepted at more than 80% of retail outlets nationwide.

These shifts highlight how Singapore’s payments environment is converging toward multi-rail digital ecosystems, where wallets like ShopeePay play an increasingly central role.

Stay informed, updated, and aware of fintech trends

Visit Debia Blogs

How Debia Helps Merchants Accept ShopeePay Seamlessly

Debia enables merchants to accept ShopeePay both in-store and online through its unified, MAS-licensed payment platform. Merchants can activate ShopeePay alongside other digital payment methods in one simple setup.

Transactions are tracked in real time, allowing business owners to view consolidated sales, settlements, and performance analytics. Debia’s soft POS solution also enables merchants to accept ShopeePay directly on smartphones or tablets, eliminating the need for additional hardware.

With Debia’s transparent, pay-per-transaction pricing, merchants only pay for successful transactions, keeping costs low and predictable. The system is designed to scale, making it suitable for both small businesses and enterprise merchants who need unified payment management across multiple outlets.

Conclusion

ShopeePay is transforming how Singapore consumers pay, bridging the gap between online commerce and in-store retail. For merchants, it represents a direct link to Shopee’s established digital audience and a proven way to deliver faster, more rewarding checkout experiences.

By integrating ShopeePay through Debia’s unified payment gateway, merchants can manage all their payment rails in one place, simplify reconciliation, and provide a seamless experience for every customer.

To learn how ShopeePay fits into your business’s digital payment strategy, visit Debia Payments or contact hello@debia.co for tailored setup assistance.

Talk To Our Experts